Privacy Policy

At Adswot, trust is the foundation of every client relationship we build — and that starts with being straightforward about your data. This policy explains, in plain language, what we collect, why we collect it, and the choices you have. It's written to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

1. Who we are

Adswot ("Adswot," "we," "us," or "our") is a Canadian digital growth company offering strategy, AI-powered search optimization, automation, and performance marketing services. This policy applies to our website, our contact and consultation forms, and any other service that links to it.

2. Information we collect

We collect only what we need to run the site, respond to you, and — where you've agreed — market to you.

Category	Examples	When it's collected
Information you give us directly	Name, email address, message content, phone number if provided	When you submit our contact form, book a consultation, or email us
Newsletter / subscription details	Email address	When you subscribe via our footer signup
Technical & usage information	IP address, browser type, device type, pages viewed, referring URL, approximate location	Automatically, via cookies and similar technologies (see Section 5), only for categories you've consented to

We do not knowingly collect sensitive personal information (such as health, financial account, or government ID data) through this website.

3. How we use your information

• To respond to enquiries submitted through our contact form and to prepare consultation proposals
• To operate, secure, and improve the website and our services
• To understand aggregate site usage and traffic patterns (analytics cookies, where consented to)
• To send marketing or promotional communications, but only where you've given explicit, opt-in consent (see Section 6)
• To meet legal, accounting, or regulatory obligations

We do not sell your personal information, and we never use information from your enquiry to send marketing emails unless you've separately checked the opt-in box on our form.

4. Consent and our legal basis for processing

Under PIPEDA, we rely on your consent to collect, use, or disclose personal information, except in limited circumstances where the law permits us to do otherwise (for example, to comply with a legal obligation). Consent can be:

• Implied — for example, when you submit our contact form, we take that as consent to use your details to respond to your enquiry.
• Express — required for anything beyond that, such as sending marketing emails or enabling non-essential cookies. We ask for this explicitly, via unchecked opt-in boxes and the cookie banner described below.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. See Section 10 for how.

5. Cookies and similar technologies

When you first visit our site, a cookie banner lets you choose which categories of cookies to allow. Nothing beyond strictly necessary cookies is set until you make a choice.

Category	Purpose	Can be disabled?
Strictly necessary	Core functionality — page navigation, form submission, remembering your cookie choice itself	No — required for the site to function
Functional	Remembers preferences to make your visit more convenient	Yes
Analytics	Helps us understand traffic and usage so we can improve the site	Yes
Marketing	Used to measure and personalize marketing, where enabled	Yes

You can change your choice at any time by clicking "Cookie Preferences" in the footer of any page. Most browsers also let you block or delete cookies directly — see your browser's help section for instructions.

6. Email and electronic marketing (CASL)

Canada's Anti-Spam Legislation requires clear, opt-in consent before we send you any commercial electronic message (CEM) — think newsletters, promotions, or service updates that aren't a direct reply to your enquiry. In line with CASL, we:

• Only add you to marketing emails if you tick an unchecked, opt-in box when submitting a form — we never pre-check it for you
• Identify Adswot clearly as the sender in every marketing email, with our contact information
• Include a functioning unsubscribe mechanism in every marketing email, honoured within 10 business days as required by law
• Keep a record of when and how consent was given, in case it's ever needed

A reply to your contact-form enquiry is not a marketing message and doesn't require this separate opt-in — it's covered by the implied consent you gave by contacting us.

7. When we share information

We don't sell or rent your personal information. We may share it narrowly with:

• Service providers who help us run the site or deliver services (e.g., hosting, email delivery, analytics providers), bound by confidentiality and data-protection terms
• Legal authorities, if required to comply with a law, regulation, subpoena, or legal process
• A successor entity, if Adswot is involved in a merger, acquisition, or sale of assets, subject to the same privacy commitments

Where a service provider is located outside Canada, your information may be subject to the laws of that jurisdiction, including lawful access by foreign authorities. We select providers with appropriate safeguards in place.

8. How long we keep information

We keep contact-form and enquiry data for as long as reasonably necessary to respond to you and maintain business records, and marketing-consent data for as long as your consent remains active plus a reasonable period afterward to demonstrate compliance. When information is no longer needed, we securely delete or anonymize it.

9. How we protect it

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information we hold, including restricted access and secure transmission. No method of transmission or storage is 100% secure, and we can't guarantee absolute security — but we work to minimize risk and will notify affected individuals and applicable authorities as required by law in the event of a breach involving a real risk of significant harm.

10. Your rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Withdraw consent for any use that relies on it, including marketing emails and non-essential cookies, at any time
• Ask questions about how your information is handled, and receive a response within a reasonable time

To exercise any of these rights, contact us using the details in Section 13. If you're not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada.

11. Children's privacy

Our services are directed at businesses and professionals. We don't knowingly collect personal information from anyone under the age of 13, and we ask that individuals under that age not submit information through our site.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We'll revise the effective date at the top of this page, and for material changes, we'll provide a more prominent notice on the site.

13. How to reach us

Questions, access requests, or consent withdrawals can be sent to our team at any time:

• Email: privacy@adswot.com
• Contact form: adswot.com/#contact

We aim to acknowledge privacy-related requests within 30 days, as required under PIPEDA.